A former dancer, Catie Miller became the founder and owner of Xtend Barre London after enjoying the sculpting and strengthening workout while pregnant. We find out more about Xtend Barre and what buying into this franchise means. Plus why ‘team’ is so important.
Can you introduce us to Xtend Barre?
Xtend Barre is a fun and effective workout designed to sculpt, strengthen and motivate. The workout is Pilates and dance amplified – bringing in elements of dance, ballet and Pilates to create an adrenaline-fuelled workout that strengthens, lengthens and chisels the body. Each class features an elegant yet energetic combination of movements that enhance flexibility, improve balance, and challenge the core. Anyone can do Xtend Barre, from complete beginners to professional dancers. I found Xtend Barre during my pregnancy and it all just clicked! It has been one of the most challenging, safe and effective workouts I have found to date. Seeing myself transform from pre-natal, post natal and beyond is a true testament to the Xtend Barre programme. I continue to be challenged!
What are the benefits of owning an Xtend Barre studio and buying into a franchise such as this? And is there any training/support in place?
Upon finding Xtend Barre I knew I had discovered my passion. Owning an Xtend Barre studio enables me to incorporate my love for team building and development, community outreach, customer service and, most importantly, my love for dance! Xtend Barre is a fantastic group that provides on-hand support. Xtend Barre offers ‘discovery days’ within their flagship US studio that enables potential franchisee candidates to go and see a studio in action. It also enables them to meet and greet and create a deeper understanding of the Xtend Barre brand.
Owning an Xtend Barre studio enables me to incorporate my love for team building and development, community outreach, customer service and, most importantly, my love for dance!
Xtend Barre has 52 franchised locations and 131 licensed studios on 5 continents. How do you work together as a company to keep the core values and training methods of the brand consistent across all locations?
Xtend Barre is extremely hands-on and is run by a team of individuals who all share the same passion and drive for the brand. Xtend Barre has a strong infrastructure with training, recruitment, marketing and strategic development contacts within their corporate structure. As Xtend Barre is now a global brand, it is a brand that never sleeps! The wheels are always in motion and the support network is strong.
You are heading up the Xtend Barre studio on Marylebone High Street, London, when it launches later next month (June) – the first permanent European flagship location. What can we expect, and what have you done to make your workouts extra special?
I am blessed to have a stellar team who has dedicated themselves to the Xtend Barre brand. Our instructors are some of the strongest brand ambassadors who have relocated from the US, Australia and Dubai. The entire team has developed their individual skills by attending continued education through Xtend Barre or other globally-recognised organisations. The workout speaks for itself and the London team takes it to a whole new level! Upon opening the London flagship studio we will also be offering 12 variations of the classic Xtend Barre workout… try waking up with an Xtend Yoga Flow session or amplify your workout with our TRX inspired class, Xtend Suspend! Further details about our programming can be found here.
My best advice is – your team is everything! Surround yourself with like-minded individuals and invest in them. Support and nurture their goals and the end product is magical!
What would be your golden advice for fitness trainers looking to set up/run their own studio?
My best advice is – your team is everything! Surround yourself with like-minded individuals and invest in them. Support and nurture their goals and the end product is magical! When I decided to open my own studio I never wanted to lose sight of the employee and client connection. I make myself available at all times, because what is important to my team is equally as important to me. Each Xtend Barre trainer has invested into the brand and some even go on to open their own studios. The sky is the limit… Meet you at the barre!