Rebecka Lundin produces Scandinavian natural beauty products without chemicals or preservatives. Having been born and raised in Sweden, she is now taking her fresh ingredients, natural oils and organic products to Hong Kong to introduce them to an entirely new audience.
What inspired you to start a natural body-care brand in Hong Kong?
I wanted to create products that were 100% natural (including no preservatives). This means you have to treat my products as a fresh product, just as you buy eggs or milk. This means that the only thing that you eat (through your skin) is only really good oils.
You have to treat my products as a fresh product, just as you buy eggs or milk.
Your most-used product in the collection?
My salt body scrub with lemongrass is the most popular, with people always coming up to me to tell me how much they love it.
How has the handmade products industry changed since you’ve been in it?
People are much more educated to what they put on their body, and understand it should not include chemicals. Just as they are aware of the food they eating and where it comes from.
What is your biggest takeaway from starting Swedish’s?
How lovely it is when my customer really appreciates my products, as much as I do. But also the happiness of sharing my passion to live a healthier life.
Tell me one thing about your brand that most people don’t know about.
The name comes from the fact my nickname in Hong Kong is Swedish, so I named my label Swedish’s Handmade Bodycare!
The name comes from the fact my nickname in Hong Kong is Swedish.
What makes Hong Kong unique?
The combination of a pumping city and all the nature around. Also the combination between the new and the old standing next to each other. It’s a living organism that never stops.
What’s the biggest challenge in trying to start something new in Hong Kong?
You have to work very hard to grow your customer base.
Your advice for small business owners?
– Don’t be afraid to make mistakes.
– Work hard, as nothing comes for free.
– Enjoy what you are doing and keep the passion. When people feel how passionate you are about your business, they will feel it too.