Sainsbury’s has been one of the major UK supermarkets pushing forward in their health and wellbeing product offerings since widespread public interest rocketed in 2014/15. From gym clothes to protein powder, quinoa flour to cauliflower rice, courgette noodles to cashew butter, their range is growing rapidly. This has now been added to by their new partnership with Crussh. This month they have opened a Crussh food and juice bar in their Pimlico store, aiming to tailor their shopping experience towards changing consumer habits.
This in-store experience seeks to drive customers back into Sainsbury’s bricks-and-mortar stores in a time when online shopping is growing in popularity. The popular supermarket chain has also been adding further concessions to their stores, including 50 sushi gourmet counters, plus a number of Argos and Mini Habitats, since their purchase of Home Retail Group last year. It comes shortly after Amazon has announced they will be buying Whole Foods Market, which has added to the competition in the retail sector.
Pimlico’s Crussh is set to serve up healthy drinks and meals to customers, including turmeric lattes, grab-and-go salads, chicken protein health pots, spinach & paneer curry, fresh smoothies and juices. There has been a strong demand, and it is thought this concept will soon be expanded further afield. However, no future plans have currently been announced. The trial will be monitored before the potential for a wider roll-out will be assessed. It is the first time Crussh has partnered with a retailer.
This trial with Crussh is a great example of how we’re broadening and differentiating our in-store offer to bring our shoppers a wide range of the products they want, all under one roof.
As Sainsbury’s director of fresh foods, Adrian Cook, commented: “We’re always looking for new and innovative ways to offer our customers an even greater choice of delicious, high-quality fresh food in our stores. This trial with Crussh is a great example of how we’re broadening and differentiating our in-store offer to bring our shoppers a wide range of the products they want, all under one roof.”