Margie Broadhead, founder of Nana Nice Cream and the ‘Made by Margie’ blog, is absolutely bananas for her dairy-free, good-for-you ice cream. Find out how she convinces people into picking her healthier option and what advice she’d give.
Can you tell us a little bit about Nana Nice Cream – what makes your product so special and where you are stocked?
Nana Nice Cream is a completely unique dairy-free alternative to ice cream! It’s made from bananas and avocadoes and is completely natural, has no added sugar and each portion even counts as one of your five a day! This truly is the (N)ice cream you can have for breakfast, or just about anytime for that matter.
Currently we are selling online and in independents across London, but this year is going to be very exciting for Nana Nice Cream and we will soon be launching nationwide, along with lots more exciting plans!
What was your motivation for setting up your company, and did you face any challenges in launching it?
I’ve worked as a professional chef for the last five years and have a catering company and online blog (http://www.madebymargie.co.uk). All my cooking is focussed on healthy, delicious food that tastes amazing and also does you good.
I thought there was a real gap in the market for a truly healthy brand that has mainstream appeal and at an affordable price.
I thought there was a real gap in the market for a truly healthy brand that has mainstream appeal and at an affordable price. I wanted to create an exciting product that encapsulated all the things that are important to me about food. As a result Nana Nice Cream is dairy-free, free from added sugar and has no preservatives or additives.
Every day is a challenge – but that’s what makes it so rewarding and exciting! I think believing in yourself and the product is a difficult challenge at the beginning. Particularly when you are launching a brand new product, you’ve got to be unwaveringly passionate about your brand and just never let the little set backs that inevitably come along get you down.
Ice cream has been a staple in so many people’s diets for decades – what strategies do you use to convince people to try your healthier option?
This seems a very exciting time to introduce people to a healthier alternative to a traditionally unhealthy treat. People are increasingly open to trying something different and are looking for ways to enjoy the things they love but in a way that’s better for them.
when you are launching a brand new product, you’ve got to be unwaveringly passionate about your brand and just never let the little set backs that inevitably come along get you down.
The fact that our Nana Nice Cream has no added sugar is something that’s had a great reaction as people are more aware of the harmful effects of sugar, and people seem really excited that this is an ice cream that they can have at any time of the day, not just as an alternative to pudding.
Once people taste our Nana Nice Cream, the feedback has been overwhelmingly positive, so it’s just been a case of getting out there with trade shows and events and getting people to have a taste! Our brand is fun, friendly and colourful and offers something a little different from the normal ‘healthy’ products available.
What would you say the future looks like for banana ice cream – and how will you continue to stay unique and one-off as the market expands?
The future looks very exciting! We have a really big year ahead, as our products will be sold nationwide very soon. We have also had a lot of interest from abroad, so we are working on lots of exciting projects at the moment.
The fact that I am a professional chef means that coming up with new recipes and products is a really fun part of the process and we have more flavours launching soon, as well as lots more products in the pipeline. We are also working on a pop-up for the summer, which we are very excited about, as well as appearing at lots of festivals!
What is your greatest advice for brands looking to get people to try their healthier option of a familiar product?
The most important element is, and always will be, that the product has to taste amazing! The fact that our Nana Nice Cream is actually good for you is just the cherry on the top! People won’t come back for more unless they love the way it tastes, so that must always be the focus. I think investing the time and energy in trade shows is also crucial, particularly in the early stages, to get the word out there and meet the customers face-to-face!