Ever dreamt of owning your own eCommerce store but found the challenge of setting up and running one too much? Stephanie Mitchell, founder of Gymbag, has created the solution, allowing fitness professionals access to an additional revenue stream. We learn more.
Can you introduce us to Gymbag, where the inspiration for the brand came from, and how brands can be sold through Gymbag?
Gymbag gives gyms and fitness professionals the power of their own eCommerce store, stocked with supplements, fitness equipment and apparel, all ready to go. It’s an easy way for those in the fitness industry to sell products that complement their services, without the hassles of developing a site or carrying inventory. We help them create a beautiful customised storefront where they can sell any product imaginable to their members without even lifting a finger. There are about 140 brands of products to choose from with categories as wide as yoga accessories, all-natural superfoods, vitamins, vegan protein powder, boxing equipment, and many, many more.
The inspiration for Gymbag came from my personal experience with having close friends and family members who are personal trainers. I saw how much they love their jobs, but it’s quite a tough market to compete in. I wanted to find an easy way for them to make more money while offering a useful service to their clients. And that’s where Gymbag was born.
We’re constantly looking for new high-quality fitness and nutrition products to add to the catalogue. It’s a matter of us establishing a relationship with a brand that we like and trust and then integrating their products into the catalogue.
There are about 140 brands of products to choose from with categories as wide as yoga accessories, all-natural superfoods, vitamins, vegan protein powder, boxing equipment, and many, many more.
What are the typical barriers to entry into eCommerce for fitness professionals?
Building an eCommerce website, finding products to stock on it, integrating those products into the site, dealing with orders and inventory and shipping… it’s not an easy task. I’ve had personal trainers tell me they got halfway through building a website only to abandon ship when they realised how much of a hassle it turns out to be. We’re streamlining this whole process by making it simple to launch an eCommerce site in 15 minutes, choose the products you want to sell from a huge catalogue, and then putting the whole thing on autopilot.
What are the benefits for companies using Gymbag?
Saving the time and hassle of building an eCommerce is just the start. Gymbag is a source of recurring income for gyms and fitness professionals; we give them access to wholesale pricing so they can sell high-quality products at a profit.
In addition, not every gym or personal trainer has the space to stock dumbbells, protein powder or yoga mats in their home, office, or gym. We take the physical space out of the equation so you can free up your studio for training instead of stocking inventory.
Finally, the stores we create are also an online space where gyms and personal trainers are offering an additional service to their clients – the products and knowledge that are connected to the training they do.
Not every gym or personal trainer has the space to stock dumbbells, protein powder or yoga mats in their home, office, or gym. We take the physical space out of the equation so you can free up your studio for training instead of stocking inventory.
How did you decide on the pricing for your packages?
Our plans range from £5 – £50 a month for an online store, depending on the needs of our customer. We realise that not every personal trainer or gym has the same number of clients, the same needs for online marketing, or the same requirements for products. Our plans are designed to create an affordable eCommerce store for fit pros, whether they’re just starting out or need something more powerful.
What key changes is the fitness industry going through at the moment, and how can businesses capitalise on these?
I think that most gyms and fitness professionals realise that what was traditionally quite an “offline” industry is now going online. With more options for exercising outside of the gym, connecting with fitness videos and workout apps, and the huge amount of information available on the Internet these days, they know they need to evolve to keep up. Finding new services to offer clients and members, which make the connection between in-person training and online activity, is an important way to stay relevant and strengthen relationships.