Elsie & Dominika have been revolutionising the clean beauty sector with their premium products, skincare range and popular Clean Cult event. Clean Beauty Co is 100% natural, animal-friendly and made from plant botanicals. We wanted to find out more…
Can you introduce us to Clean Beauty Co – and what makes you special?
We’re a natural beauty brand on a mission to empower people to take control over what they put on their skin.
How do you go about creating each product and are there any key considerations to be made?
Our focus is on the very best natural ingredients for high-performance and luxury formulations.
What challenges have you faced since setting up your business?
There’s so much to do and so little time! We are still operating with just the two of us (and only quit our full-time roles last September), so can’t wait to make our first hire to help ease the workload.
What PR and marketing strategies have you found to be most successful?
Working with a PR agency who really understand us, our brand and our target audience has been key. We’ve received some amazing press over the last nine months and it’s all thanks to a solid PR team! We also use social media as a marketing platform and invest a lot of time into engaging with our community.
What do you hope to see more of in the natural beauty market moving forwards?
We hope to see the natural beauty industry move into the mainstream and stand up against the high street brands available to the wider consumer. Natural beauty is better for our skin, our health and the environment so it’s only a matter of time before the general consumer recognise it as the better choice, without needing to compromise on quality.